Ten years of building an India-proud brand whose motto was singular to bring the traditional jewellery crafts of India closer to the women who craved it. Ten years of helping brides across the world access their dream bridal jewellery without the burden of gold. Ten years of saying the same thing since the very first day that beautiful Indian jewellery doesn't have to always be expensive and in precious metals.
Dastak is a double entendre - it is a knock in the world of Mortantra after 10 years, and it is the journey till this decade and more to come. The reason this will be the biggest sale we have ever put forth is simple. It is a decade sale. There could be no other way..
Mortantra began as a resolution to one bride's very real, deeply felt need. To be able to wear her culture, her tradition, the heritage craft, the Indian bridal dream, without the blessing of pushtaini heirlooms passed down to her. A bride who craved to own her very own heirlooms at a young age, without the ancestral wealth of jewels. I felt helpless at a point in life where I did not want to blow all my father's savings into gold, and that strong urge to resolve my own turmoil gave us this beautiful community of people who treat Mortantra as their own.
Over these ten years we have built Mortantra with complete honesty and the pride of standing by our ethics. We never chased trends. We never ran behind the West and Westernised India's rich traditional crafts to make it desirable. We never brought in imports when our karigars were right here, hands at work. And we never called something handmade when it wasn't, because you deserve to know exactly what you are wearing.
Honest pricing every single day of the year, a support team that actually listens, the ability to make each piece your own, and the responsibility of standing behind every order after it reaches you. This is what Mortantra has meant in practice.
We believe we have stayed true to our brand's soul, understanding a woman's longing to wear something she once dreamt of as a little girl and being able to meet her there.
The gratitude messages, the love, the extreme connection you all feel with Mortantra, the way you say that when we win, it feels like your personal win too. This is what we have earned in ten years of building with so much love. Every year we grow with thousands of new patrons joining this journey, only because you enable us with your tremendous trust and faith.
As we reach ten years, the journey has been nothing short of magical, gratifying and so motivating. We are so excited to see what comes next as we aim to build the biggest cultural and traditional jewellery house of India. It is a decade of Mortantra and those who have stayed, know what our annual sale means. Know how important it is as it comes only once a year. No flash sales in between. No mid-season discounts. When Mortantra says sale, it means something. And imagine, this is the journey of DasTak, you already know how special we want to make it for you.
Mortantra Dastak is our way of thanking you with theBIGGEST SALE ever done at Mortantra. Dastak Dijiye. We are waiting to open these doors for you.
We look forward to welcoming you to Mortantra Dastak.
